SEO in edreams

A curious spam report from a fellow blogger (in Spanish) attacking the SEO techniques applied at edreams. (edreams is the leading online travel agency in Spain).

it includes a response from Mark Toner , SEO specialist at edreams, refuting the charges.

I have been asked by several fellow SEOers on my opinion about this and other similiar anti-spam initiatives.

So here is where I stand:

  • It is the SEs that should handle spam. Therefore all spam reports should be primarily directed to them.
  • It is the right of anybody unhappy with some SE spam or SE inactivity to write a public spam report, as long as he does not misinterpret the facts.
  • In this particular case, I believe the interest behind the spam report very “commercial”. By that I mean that I suspect the author works for some competitor and this report is a part of his overall SEO strategy.
  • A note of caution: I would advise against using similar spam reports to learn new SEO techniques. SEO in Spain is 2-3 years behind the top SEO techniques. People trying to learn SEO shouldn’t waste time studying local SEO cases but go for cutting-edge techniques applied in extremely competitive industries in English speaking countries (this is true for all colors of SEO, white, black, magenta…).
  • I intentionally do not take parts, nor evaluate the merits of this particular spam report. Anybody can read it, check out the website and verify if it meets the SEO best practice or not.

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