Google Spam

April 1, 2008

I’m sure many of you have received spam in your Google Calendar. That’s right – an event, which was automatically added to the calendar, which contains a description starting with the usual spammy lines like “Dear Beloved, I am Mrs Katarzyna Stanislava … I am married to Mr.Fred Chec who worked with Kuwait Embassy in […]

google-calendar-spam
I’m sure many of you have received spam in your Google Calendar. That’s right – an event, which was automatically added to the calendar, which contains a description starting with the usual spammy lines like “Dear Beloved, I am Mrs Katarzyna Stanislava … I am married to Mr.Fred Chec who worked with Kuwait Embassy in the Netherlands for nine years before he died …” etc.

To prevent this from happening (and at the risk of angering Mrs Katarzyna Stanislava) you need to follow these steps, according to Google Calendar support:

1. Switch to your calendar settings (the general tab)
2. Next to the label “Automatically add invitations to my calendar”, check the No box.
3. Hit Save

This should help you to stop getting spam in your Google Calender.

Original source : http://seo.seocompany.ca/google-spam/…


Youtube Stats

April 1, 2008

YouTube now allows you to view some statistics for your videos. You can use this feature (called “YouTube Insight”) by signing in to your My Videos page, and then clicking the “About this video” buttons. As the official Google blog explains, video uploaders can see “how often their videos are viewed in different geographic regions, […]

youtube stats
YouTube now allows you to view some statistics for your videos. You can use this feature (called “YouTube Insight”) by signing in to your My Videos page, and then clicking the “About this video” buttons. As the official Google blog explains, video uploaders can see “how often their videos are viewed in different geographic regions, as well as how popular they are relative to all videos in that market over a given period of time.” I don’t have any popular videos to test this, but would be interest to hear how some of you with more popular films like this.

Original source : http://seo.seocompany.ca/youtube-stats/…


Google Japan Logo

April 1, 2008

Google Japan has put up a special logo today. The logo probably celebrates some anniversary of some very old Japanese computer which used logic units called parametrons (discovered by a Japanese). It contains a customized parametron schema … and the ’box’ on the right is probably the computer.
The Googlified blog has a Google logo category […]

Google Japan Logo
Google Japan has put up a special logo today. The logo probably celebrates some anniversary of some very old Japanese computer which used logic units called parametrons (discovered by a Japanese). It contains a customized parametron schema … and the ’box’ on the right is probably the computer.
The Googlified blog has a Google logo category where you can see the many other recent special doodles.

Original source : http://seo.seocompany.ca/google-japan-logo/…


Google Street View

April 1, 2008

I am sure you are aware of those Street View data (those detailed panorama photos available for some US cities) is now also available as part of the Google Maps API. The samples utilizing the GStreetviewPanorama object look interesting; for instance, you can embed an animated street view rotation in your blog, or (as the […]

Google Street View
I am sure you are aware of those Street View data (those detailed panorama photos available for some US cities) is now also available as part of the Google Maps API. The samples utilizing the GStreetviewPanorama object look interesting; for instance, you can embed an animated street view rotation in your blog, or (as the screenshot to the left shows) offer driving directions accompanied by panorama views.

Original source : http://seo.seocompany.ca/google-street-view/…


Microsoft Live Search

October 21, 2007

This week Microsoft launched their voice activated local search service named Live Search 411. It is used together with the technology behind Microsoft’s recent acquisition of Tellme to deliver local, maps, directions and web results to mobile phone users with the ease of a telephone call.
Phones are basically made to speak into, not for […]

This week Microsoft launched their voice activated local search service named Live Search 411. It is used together with the technology behind Microsoft’s recent acquisition of Tellme to deliver local, maps, directions and web results to mobile phone users with the ease of a telephone call.

Phones are basically made to speak into, not for typing, so voice activated search makes perfect sense. Both Microsoft and Google now have their respected voice activated search engine – Google’s 1-800-GOOG-411 and Microsoft’s 1-800-CALL-411.
Yahoo on the other hand is still behind on voice search. They are still working on their Yahoo OneSearch mobile search offering, but have not gone public with the voice input option as yet.

Live Search 411 features include (from the LiveSearch blog):

• Connect to any business listing you find-for free
• Receive SMS links to maps, driving directions and traffic conditions (just say “text me the info”)
• Get movie showtimes and even buy tickets over the phone (via our partnership with Fandango)
• Share text messages of business details with friends so they can easily meet you there
• Hear the current weather conditions and the forecast
• Quickly access travel resources like airlines, hotels, and rental cars
• Remember your personalized locations for movie theaters, weather and traffic, and your preferences for receiving text messages.

Original source : http://seo.seocompany.ca/microsoft-live-search/…


Twitter for SEO: update

July 25, 2007

After some weeks of writing my first post on SEO in twitter, jaiku or tumblr, it is time to revisit the experiment. I actually believe now that the benefit has been threefold:

  1. Increase the indexation ratio of the target website. RSS feeds, if done properly, offer a diverse content that changes frequently. For huge sites where Googlebot tends to get lost, twittering using the RSS feeds generates external linking to wide variety of pages that would otherwise likely not attract much external links due to their niche character. It may turn out actually the the content accesible via RSS may not be well linked even internallyl. This means Googlebot would never find it (unless you use well constructed site maps).
  2. Increase the linking. This was the original idea behind the experiment. It definitely works as advertise and I believe steps will be taken in near (or not so near) future to mitigate this effect. Remember, Twitter and Jaiku have not been constructed as SEO tools. If all SEOs start using this strategy, it may disrupt the normal operation of these sites (be it by using excessive resources for RSS polling, or by flooding the recently updated twitts/jaikus by endless product feeds.
  3. Increase human traffic. This is what I believe now is the best and sustainable effect of twittering for SEO. The linking effect may disappear (how long does it take to implement nofollow tag in twitter? 15 minutes if they decide to do so…) but this effect is here to stay. If you create a good publishing strategy that  actually brings value to other users, they will both add your jaiku/twitts into their social network (great for linking) and ocassionally click at links you publish, if they are of interest for them. Jaiku/twitter pages also get indexed in SERPS and they may help you to increase (even if marginally only) the visibility of the site you are SEOing.

I am currently working on another interested experiment, blogging (not splogs, but authentic blogs) for SEO. Are you interested in participating? Drop me a line!


Site Search: The Ultimate Mashup

July 24, 2007

So you’ve achieved 100% indexation of your site in all the main search engines. Great.

Now it’s time to recycle that content a bit to boost further the number of page. Yes, I’m talking about the same content, mashed up in creative ways. You can most likely create loads of category pages by segmenting your product catalogues (creating what’s called views); you can split content large pages and create subpages (especially if your pages are long, or if you use tab navigation within them). You can use the current tag cloud hysteria to organize your content by user-defined (or SEO-defined) criteria. And, you can create literally hundred of content pages by allowing SE bots to index the pages with site search results. Just how to go about it?

1. Optimize the onpage content of your site search results: review the title, metas, content. It must be relevant, it must convert (check out those bounce rates in GoogleAnalytics or whatever other web statistics program you use!).

2. Optimize the cross-linking  of your site search result pages (SSRP). Check out amazon: their “user who bought this also bought that” concept can be easily applied to SSRP (users who search for this also searched for that). If you don’t have user data, define the relation between search queries yourself, using some simple similarity algorithm. What queries you ask? There are at least three easily accessible sources: site search query logs(if you don’t have them, talk to your sysadmin or the person who programmed the site search) web server logs of queries people use in public SE to reach your site (again, your sysadmin will help), and other sources (such as the infamous AOL data leak etc.)

3. Optimize the linking of the new SSRP and your other landing pages. There are twofold benefits of extensive SSRP indexing. Additional direct traffic, and additional linking created to your regular landing pages (because the principal content element of your SSRP are links to your regular landing pages, right?) I dare to say that in 90% of cases of site search mashup I’ve analyzed the linking effect exceeds the direct traffic effect.

I would love to hear from people who’ve tried this recipe; drop me a comment/email if you are willing to share (in a strictly confidential manner) your results.


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